Mellow 94.7 FM
Mellow 94.7 FM Live Stream
About
DWLL or better known to all at one point as Mellow Touch began broadcasting on February 23, 1973, during Martial Law, and was one of the pioneering FM radio stations at that time. Our format would become the precursor to what we know as easy listening today. As the long playing record or LP would eventually give way to the CD, and the early days of digital media, Mellow Touch continued to play songs that everyone knew and could easily sing along to. But as music stored on devices eventually gave way to online streaming, many thought that radio would finally fizzle out. As it turns out, radio is still as relevant today as it was when we started about some four decades ago.
Our programming was purely recorded and predominantly featured the voice of retired DWBL Broadcaster, Butch Gonzales, and urged listeners to reminisce about their lives as they “bike along the boulevard” and tell them that “they are are a minstrel, and I a guitar”. This station jingle would be the one that endeared listeners to the Mellow sound for many years to come and would be the one reference that most people would use when talking about Mellow Touch.
In 2006, we dropped the word “Touch” from our name but still retained “Mellow” as we adjusted our playlist to a pop format, and selected songs that even former listeners would like, and new and younger listeners would appreciate. Since then, the station has enjoyed success, amidst the change in the radio landscape and it is this change that Mellow 94.7 is riding up on today.
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